News Links – 1-16-07

Alchemy Goods, which turns old bike tire tubes, advertising banners, and seat belt straps into messenger and tote bags. Reich started the company in a quest to create a hip, stylish, waterproof, and environmentally-friendly bag after his old messenger bag was stolen. Alchemy Goods espouses a “turning useless into useful” tagline, and denotes the recycled content percentage (by weight) within the Ag label on every product, ala th periodic table. Brought to you via inhabitat.

Alchemy Goods, recycled rubber bags, recycled billboard bags, Eli Reich, sustainable fashion, sustainable messenger bags, eco-friendly bags

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A Washington DC-area branding & advertising agency, designs strategic identities - names, taglines & logos - and effective marketing campaigns.

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