Vista 2.0? Nope.

Alternate title – “Pardon the Interruption”

Microsoft let it slip on their Vista blog that they’ve selected the name for the next version of their product.  We here at Stokefire HQ had assumed that they’d just do the normal techie thing and just iterate the version number from 1 to 2.

We were wrong.

Really wrong.

After spending what we can only imagine is Billions on developing the Vista brand through advertising, branding, marketing and every other -ing they could invest in it seems that the Microsofties are going to admit defeat.  Rather than try to re-convince people that the Vista product isn’t really all that bad and that THIS time they’ve gotten all the bugs they introduced in Vista 1.0 resolved they’re just going to go back to good old Windows.  Windows 7, in fact. 

(Any time you have to trick people into using your software you know you’ve got negative brand equity.)

There’s actually a pretty interesting thing happening here.  Because the last numbered Windows release was 6 and the next one is 7…  hmm… it’s almost like… hey!  Wait a minute! 

Vista. Never. Existed.

Brilliant! Now do it while waiving your hand slowly across your body…

These are not the droids you’re looking for.

…and… Scene!

3 Responses to “Vista 2.0? Nope.”

  1. john says:

    I don’t understand why they would call the new version of windows “Windows 7”. Its like going back in time and like you said its like vista never happened. But Vista did happen and they better bring it on the next version of Windows because everyone is going to be looking for a reason to hate it.

  2. Chuck says:

    All things considered, I think this is probably a good decision. There’s so much negativity around Vista, and by comparison there’s still a lot of positive around the name “Windows.” Has a back-to-our-roots vibe.
    What do you think, Tate?

  3. Tate Linden says:

    Given how horribly Vista was received it probably isn’t a bad idea that they’re showing it the door. While it may give the competition some fodder for a while in the long run it makes it harder for Apple to poke holes in their brand.

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