Alternate title – “Pardon the Interruption”
Microsoft let it slip on their Vista blog that they’ve selected the name for the next version of their product. We here at Stokefire HQ had assumed that they’d just do the normal techie thing and just iterate the version number from 1 to 2.
We were wrong.
After spending what we can only imagine is Billions on developing the Vista brand through advertising, branding, marketing and every other -ing they could invest in it seems that the Microsofties are going to admit defeat. Rather than try to re-convince people that the Vista product isn’t really all that bad and that THIS time they’ve gotten all the bugs they introduced in Vista 1.0 resolved they’re just going to go back to good old Windows. Windows 7, in fact.
(Any time you have to trick people into using your software you know you’ve got negative brand equity.)
There’s actually a pretty interesting thing happening here. Because the last numbered Windows release was 6 and the next one is 7… hmm… it’s almost like… hey! Wait a minute!
Vista. Never. Existed.
Brilliant! Now do it while waiving your hand slowly across your body…