We get lots of great comments and feedback about our brand when people encounter it. Sometimes it’s a reference to how cool or unique it is, sometimes it’s a comment about the fact that a brand like ours would never get through the approvals process at a company such as theirs. Occasionally we get questions, too. The number one most asked question?
What’s your tagline?
We don’t have one. And for the moment that’s just fine – our name, visuals, positioning, and attitude give us everything we need for now. If that changes we’ve got the ability to respond without needing to rip into other aspects of our brand. In fact, we used to have a tagline, but as our business expanded it no longer suited our needs… which is pretty sad, because our tagline truly added value for us by reinforcing are straight-forward approach and explaining what we did at the same time. The old tagline?
We name stuff.
RIP, old friend. You served us well.
I played around with some concepts that might help position us aggressively in the branding marketplace but my team informed me that perhaps I was going a little too far out on the edge with my personal favorite. Which is…
Stokefire: Brands In Heat
I love it. I’m not sure if I love it in spite of or because of its blatant bad taste. Probably “because of.”
Maybe not the best slogan for an agency employing one’s mother-in-law, however. Even a mother-in-law as cool as mine. Rather than using it as a tagline I think I may just make a ringer-tee with the slogan for family, friends, and clients that aren’t likely to go all litigious on us. If you are in any of the above three groups (or would be interested in potentially purchasing said slogan tee) let me know of your interest and it’ll be a lot more likely to happen.
In the mean time? No tagline.
Awwwww, Come on… I know Florence would be OK with the edgy nature of that tagline!