Like it? So did we, and many of our fans… which is why we’ve continued making ‘em for our own work. Check out the one about the challenge of branding concrete, or the super-secret DARPA strategic branding project. And there’ll be more coming soon.
And now back to your regularly scheduled blog post that tells the story about how we came up with the live markup concept:
We’ve had this idea bouncing around the office for the last year. What if we could take work product and help people understand how it was developed, why it works, how it could be used, and the like? Not just a case study, but an actual walk-through of the intent and story of development. We had an option that worked relatively well in print, but involved pages and pages of prose, lines pointing out specific elements, crisscrossed references… it just felt too clunky to put on the web.
So we wondered if we could take the basic information from those mark-up documents and bring them onto the Internets, but low-tech like, so we don’t have to spend a fortune on animation. We asked ourselves if we could do all the cool stuff that the whiz-bang shops could do with just a cheap video camera, iMovie, some dry-erase markers, color laser printouts, and a hand-made rig.
The answer? Well, pretty much “no.” But what we did was in many ways better.
Check out our first video markup. It’s actually of work done by the folks at Compass360 . Kudos to Lena, Jim and the Stokefire team for supporting the first of many markups! Next time? We’ll get to marking up some of our own work.
Thanks for watching,
Tate Linden / @thingnamer
