2 Responses to “Consensus? Let’s Agree to Disagree.”

  1. Ken Balbuena says:

    Sometimes people see their own point of view in a cloud and are unable to see the flaws that lay beyond what they think is best. (Heck, I’m frequently guilty of that.) Sometimes others/outsiders/3rd parties/independent entities like Stokefire can see what is a better option and have to abandon consensus and show their clients living in the Bespin System (a reference to The Empire Strikes Back) why they are the experts in their field. In branding, clients should put blind trust in the experts and try new ideas. And if they fail, they fail but should borrow a page from Thomas Edison, reevaluate, and try again. Beside, you can’t please everybody all the time.

    • Tate says:

      Love the Star Wars reference, Ken.

      Interesting insight throughout your comment, but I’m specifically intrigued by, “people see their own point of view in a cloud and are unable to see the flaws that lay beyond…”

      We talk quite a lot about the inability to see the outside of one’s own organization or brand. Imagine that you’re queued up in a straight line of people and someone asks you a question about the appearance or behavior of others in the line. As a member of the line you’re going to have a hard time answering any questions because you can only see who is in front of and behind you. But when you view it from the outside you can see and answer quite easily. Once you’re part of the line, however, you can’t really step outside of it since you are part of what defines the line. Remove yourself and your role in it disappears – or it becomes two lines with a gap where you used to be.

      I’m flattered that you’d suggest people should have blind trust in us, but actually think that blindness might hurt us and them. We hope they will trust us because, with our expertise and perspective, we can show and teach them things that they didn’t see or understand before. Once we’ve earned the trust and show them how to move forward we get the benefit of genuine belief behind our work. That allows us to push the boundaries and advocate for intelligent risk-taking that leads to greatness.

      There are firms that demand blind trust in their work. We’re not one of them. We want earned, passionate, and defensible belief. Our brands work because the passion and belief is based on something real and thus can adapt intuitively to the situation. Blind faith can become disconnected from reality and marginalize brands and their followers under competitive pressure.

      Great to hear from you Ken! Thanks for pushing the discussion forward.

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