site map

 

November 21, 2006
ReadyMade Enjoys Meredith's Ad Bounty: Perhaps its Web site tagline best articulates its mission: “A bimonthly print magazine for people who like to make stuff.”.

Moviefone Harnesses Studios For New Ad Campaign. "Shrek The Third," Lionsgate's "Saw III," and Universal's "Evan Almighty" movie promo poster's have been altered to feature Moviefone.com's signature tagline, "What's your moviemood.".

Andrea Jung, Avon's first femail CEO, in Avon's 118 year history is Reinventing the Avon Lady. In doing so, she returned the firm to Avon's founding vision as "the company for women" focused on creating economic opportunities for women; that tagline was so

$60 Mil. Diet Coke Moves to Wieden. Wieden now handles the Atlanta-based client's Powerade sports drink out of Portland, and global duties on the flagship Coke Classic primarily out of its office in Amsterdam, the Netherlands. Its Amsterdam office came up with the current worldwide theme, "The Coke side of life.". "Light it up" is Diet Coke's current tagline.

Aruba Tourism Authority creates new ad campaign. Each new ad promoting ad carries the tagline: "This is Aruba. This is our home. And we want to share it with you.". An effort sorely needed for the negative PR affecting Aruba's tourism.