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January 26, 2007 | Tate Linden
I must admit that this tracking is a little work-intensive. Rather than a weekly post I'm going to do it when something noteworthy happens. This noteworthiness has been achieved with a few new entrants to the field, and a move amongst the top blogs.
  1. Qwerky has passed Snark Hunting to move into the 4th spot.
  2. Cultural Branding, The Name Inspector, and Brandaclaus have either recently started up or recently be found by us. While none are in the top ten I wouldn't be surprised to see them there soon.
  3. I dumped the domain name blogs. No one liked having 'em here and they were less applicable than I initially thought.
  4. We're short-cutting to the top-ten tracking list (from our list of 13 earlier this month.) It's been a few weeks, and we'd have been there about now if I'd been keeping up the list weekly... and since I'm runnin' the list I get to say what's what.
  5. Expect another post on this topic in late February.
THREE MONTH ALEXA RANKING AVERAGES (1/26/2007): number_one.png

Rank Site AlexaRank 1 Wordlab: 75,677 2 Thingnamer: 120,743 3 Igor: 153,270 4 Strategic Name Development: 230,242 5 Qwerky: 242,165 6 Snark Hunting: 282,925 7 Away With Words: 779,591 8 Good Characters: 860,975 10 Popwink: 912,266

Not making the top ten this time, but still well worth a look are: Markeys (Dutch), Beep.Name, Brandnama, Name Ideas, Product Names, Pastelot (French), and the new finds - Brandaclaus, The Name Inspector, and Cultural Branding.

And more... the following Schrödinger’s Blogs that aren't really worth reading right now, but may pick up again in the future: Catch-Word, Rich With Meaning , Motorbrand, and Ton Of Bricks/A Hundred Monkeys.

If you know of a blog that primarily covers issues pertaining to organizational or product naming let us know. We'll add it to the list.

Happy surfing!

Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925
2 Comments
brendan January 29, 2007 1:32 AM

Sounds like a pretty good idea, to me. I can only imagine how much work is must be to keep updating these lists every week!
I appreciate the great information you provide here, and I read it with interest consistently. But it is worth noting that Alexa themselves mention that any sites ranked further out than 100,000 are probably not very accurate in their ranks anyway ("Generally, Traffic Rankings of 100,000+ should be regarded as not reliable because the amount of data we receive is not statistically significant." from http://www.alexa.com/site/help/traffic_learn_more).
Also, I jumped off from this data to analyze those top ten sites a bit more, and found straight away that the site at the top, WordLab, is drawing about 40% of its links from its own site, and another 30% from other sites that they seem to own. I'm not sure if this affects the Alexa ranking, but it seems like they should take that into consideration.
Anyway, I just wanted to say that I think it's probably a good idea to focus a bit less on the Alexa rankings to free up more time to discuss other things -- I eagerly await your future postings!
Thanks!

Tate Linden January 29, 2007 8:05 AM

Thanks for dropping in Brendan
Serves me right for not reading the small print.
As noted I'm going to keep this much less frequent - and may end up just creating a page that has all sorts of resources for namers (including blogs.)
I'm curious as to the popularity of our topic, but not really in a competitive way. I figure the more people talk about naming (and the more people that read our talk) the better off the industry will be. Where any particular blogger or resource ranks on a particular day doesn't matter much to me. And probably not to any of you either.
Thanks for helping me clarify the issue.