It's a little too busy for me to take the time to write a full post today. I'm headed to the Springfield Waterford for a government contract luncheon and expect that I'll see quite a few of you local blog readers there. Additionally we've begun research on the eco-branding project and that's proving to be a deeper well than anticipated. Add in a complete rewrite of our own marketing materials and our existing branding work and you've got a fully-tasked Stokefire team. We'll be back tomorrow to say something interesting.

Maybe I'll hit on brand archetypes. (A way-too-inaccessibly described method of determining the essense of your brand personality.)

Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925