Quick update from Stokefire HQ before we head off to California to see a few dozen of our naming brethren.

We're beginning work for a DC-area PR firm to help solidify their brand image. This is our first step into the world of PR branding and we're excited to get our hands dirty, feet wet, or whatever the right metaphor is.

We've also got a new project with an ecological consulting firm starting up - one that I've been trying to get into for quite some time. I see developing "eco-friendly" names as one of the most difficult areas - especially since terms like "green" and "eco" are everywhere. Like Web 2.0 it is an industry struggling to break out of the naming conventions in use - and we aim to do what we can to help.

Last - a quick note to the great folks at IABC DC. I had fun speaking to all 80 of you at Tivoli last night. It was a challenge to create a program that would interest naming novices and experts alike (and about 2/3 of you were experts - so I had to be on my game.) The fact that the Q&A session lasted for longer than the presentation makes me think that perhaps I hit the mark. Rest assured that I'll follow up with all of you that left requests or comments. I'm looking forward to becoming more involved with the Business Communicator community.

Oh... and thanks for giving me the feedback on the new business cards! Kudos to Compass360 for their work thus far.

Tate Linden Principal Consultant Stokefire Consulting Group