In last night's Simpsons episode (Papa Don't Leech) there was a quick exchange between Lisa Simpson and Mayor Quimby that fans of destination branding (and taglines) can appreciate. 

The setup - At the three minute mark in the show Lisa visits Quimby to sell him cookies (Skinny Mints!) and he attempts to pay from the city vault...

Lisa:  Where's all the money?
Quimby:  Why it's right... Uh-oh.  We spent all our money on that new slogan for Springfield. 
[Cut to view out the window where we see a billboard that says "SPRINGFIELD: GOOD"]

Honestly... it's at least as good as most of the recent location branding efforts we've seen lately.  Say WA anyone?  At least Springfield has an excuse for their cartoonish looking Power Trip.

Kudos to the Simpsons writers for pointing out that the clothes the branding industry is wearing right now aren't exactly visible.