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Who says that acronyms can't be memorable?
Well, on most days it's us. We spend a lot of time telling our clients and audiences that acronyms are entirely forgettable. Today, however, we think we've found an acronym (for the Office of Government Commerce in the UK) we won't be forgetting any time soon. Here it is:  The letters themselves are forgettable. The logo presentation... something we'll remember for a long, long, (oh my) loooong time. So, why will I always remember the letters OGC? Because when you rotate them 90 degrees (clockwise) you get:  Evidently it is important to do a bit of research on logos (even ones worth £14,000) before letting them see the light of day. Sounds a lot like what we advise our clients to do with naming. Check out how the name can be interpreted before you send out the press release. WhoRepresents.com may be a great way to find out who represents a particular actor, but it also may be the place pimps go to buy gifts. Per the Telegraph, a spokesman for OGC said "...it is not inappropriate to an organization that's looking to have a firm grip on Government spend." Well played. It makes us wonder when the Office of Government Commerce will launch their Self Service Division. (Sadly they've already discarded the new logo. Apparently it was just a quickie.) |
