These guys seem to be doing just fine - even though their name is has had a homonymic relationship with a rather undesirable term. 

It might not score well using the FAINTS system, but at least it's got some very strong emotional connections and a heaping dose of risk.

Some may think that the company name (from 1947) predates the term "whore" but they'd be wrong.  The term has been traced back to the thirteenth century.  It must've taken a lot of guts to select the name to begin with - or the namers led an incredibly sheltered life...

Does this company succeed because of their name or in spite of it?