"[S]uccessful people make a habit of doing things that unsuccessful people don't like to do."

That was said in an interview over on NBC's Olympics Website.  Bob Bowman is coach to the great Michael Phelps.

I love the quote and find it applies to more than just athletics.  People who commit themselves to a task, take the risks, or put in the time needed to succeed are conditioning themselves to achieve much as Phelps has done.

The key is to figure out what things the unsuccessful people don't like to do.  With marketing and branding I'd suggest that it's research.  Everyone loves to be creative, but only those truly committed to the craft begin to find the science behind the art.

Can Bowman's words be applied to marketing, advertising, or branding?