It's been about three years since I've been in San Diego... I'd forgotten how great it was.  Sure, I'm still a little jet-lagged from my flight in, and my deep-discount hotel room has me with a great view of a cement wall and perhaps a 10 degree slice of sky that hypothetically gives my room sunlight from 3:14 PM to 4:25 PM in the afternoon...  those aren't so great - especially since the guy above me can see the ocean, and talks about it loudly from his balcony...  (I, too, have a balcony, but mine gives me a view of the reception desk, the wall, and a disturbingly verdant hot tub.)

But I'm not in my room except to sleep so it doesn't bother me. 

Much.

Anyhow, I'm here for a presentation on branding and am having a great time catching up with old friends and business contacts from my bi-coastal life.  If you're attending the ASAE annual event and want to say hello just send me a note or give me a call (you can do so via the CONTACT US link at the bottom right of this page) and we can catch up over coffee at one of the 74 vendors inside the beautiful conference center. 

(I suggested that I meet up with someone "at the coffee vendor near registration" today and found out that there are five of 'em within throwing distance.  Evidently we association types have issues maintaining energy.)

Also - my session is entitled "Rebranding Midflight" and I'd love to see lots of you folks there.  It'll be a fun session with three of my clients talking about their own rebranding experiences (all with Stokefire) and the stuff they learned from it.  This isn't a party in Stokefire's honor - it'll be a candid discussion about the sorts of struggles involved with redifining who we are as organizations. 

I'm hoping my firm comes through without too many bruises.

Looking forward to seeing you there!