I almost missed it ...  Page 110 of Associations Now (published by ASAE and the Center for Association Leadership) has a short statement from me in response to the question "What is your most important key to success as a consultant to associations and nonprofits?"

My dollop of wisdom:

"Getting the senior-most decision makers in the room.  Any rebranding without senior representation will be derailed at the last minute. Every. Single. Time."

Couldn't have said it better myself.

(And I didn't.)

I love the fact that everyone else interviewed provided quotes that make themselves look caring, smart, and insightful.  Me?  I'm cold, pragmatic, and I can't. Use. Punctuation. Correctly.

Rock on!