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August 25, 2008 | Tate Linden
Having been through more than one hundred creative sessions for various projects I found this video "What If" session very familiar.

The concept?  What if stop signs didn't exist and a client came to you asking for it to be designed for them... 

Watch and laugh.  Or cry.



I'm off to develop a name that suggests immediacy, talent, femininity, and the ferocious hunger felt by Sloths who constantly lament at their inability to move fast enough to get the best leaves.

Or it was something like that, anyhow...
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