 I've been floored by Microsoft's response to the popular Macintosh commercials. Why? Because it took 'em more than a year to respond - and they had to use ideas (and hardware) that Apple developed first. To me, this campaign appears to open up incredible strategic opportunities for... Apple. The commercial is posted below for all to see... First, they're embracing a persona developed by the folks at Apple. The first shot in their new ads is of the lovable nerd type guy Apple created to represent the PCs. Sure, this might be a cute way of starting an ad - but it opens them up to a rather powerful Apple response. How's this for a closing kicker for an Apple advert? - Microsoft: Copying Apple's Ideas... Since 1984The other big problem? Well, it turns out that the "I'm a PC" campaign was made at least in part by... wait for it... ...A Macintosh. Apple couldn't ask for a better lead-in. I anxiously await their response. (Incidentally, Stokefire converted to an all Macintosh environment about a year ago. Best thing we've done for our business in a long time.) |
