Category: intern

barney stinson’s not the only one who can accept a challenge

I love learning.  Always have, always will – because as you learn, you grow.

When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic).

Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve gotten a positive outcome – you’ve learned something and you’ve improved when it comes to your self-perception.

So, when Tate and Lindsay last week asked me if I’d ever worked in Adobe After Effects, I told them “No.” I’d never even opened the program on a computer before. To share what the program was capable of and what he hoped he could see from me, Tate showed The Girl Effect – the animation intrigued me so I said, “challenge accepted.” I had no idea what the outcome would be, but if you never try you’ll never know, right?

In order to create a text animation you need, well, words. Luckily the Stokefire crew is good at keeping track of all the memorable quotes that pop up in the day to day elocution of our wise President. Some of these incredible sound bites were given to me to play around with.

Here’s what I managed to do with it.

And the feeling I got? Well, I certainly want to learn more about text animation. It’s an awesome tool to create interest among the viewers and present information in a fun, innovative and engaging way.

Pantone #411

When I sat down in mid-June and wrote an email to Stokefire, telling them I’d love to be a part of their team as an intern, I have to admit that I was somewhat nervous. Not only because I’m a Swede who sought out for an internship position in a foreign country, but also because Stokefire had awoken something within me: a desire to be a part of a business where I could grow professionally and be challenged daily by tasks I hadn’t previously encountered. With my winning mentality, I was determined to get an internship position where I would gain knowledge about branding and communication strategies and where I would be able to contribute with the skills I already possessed. And something told me Stokefire would be that place for me.

I’ve always valued a positive attitude. In my opinion, you can get so much further and learn so much more if you have an open mind and an optimistic way of approaching the situations or challenges you encounter, regardless of prior knowledge. This philosophy is something I’ve brought with me during my time at Stokefire, considering the fact that I had very little hands-on experience within the branding and advertising industry.

From the first day I stepped into the Stokefire office I’ve felt that the work I do and the ideas I share are valued. Being an intern at Stokefire means you’re a part of a team where equality matters. The crew is very good at letting me take responsibility and address issues on my own, which in return makes me trust my instincts and gain confidence in the work. During these past eight weeks I’ve been scanning the web to find interesting industry related articles to post on Stokefire’s social media platforms. I’ve gotten the chance to participate in client meetings, learning more about the strategies behind branding as well as design work. I’ve been challenged to perform work I’ve never done previously, such as research related to client cases and video editing in advanced programs I never heard of before. I’ve participated in photo shoots with clients where I learned everything from how to set up lights and scenes to how to make clients more relaxed during the shoot (Tip: having someone pretending to be a cat makes any model laugh.) Besides these experiences, I’ve also gotten the job to plan and organize a workshop, and even though I’m not able to put a lot of content into the workshops’ agenda, I make sure everything runs according to the plan (which means assigning my supervisors tasks – dream of an intern!).

I’m not fully trained and I’m not a professional within the branding industry. This is just the beginning and I know I have a long way to go, but these past eight weeks at Stokefire have shown me what this industry is all about and I’m confident that I want to be in a long-term relationship with it. With eights week to go, I will continue to learn, I will continue to ask questions and I will continue to grow professionally. And as if that’s not enough, I know I’m going to have a lot of fun while doing all those things. Tate and Lindsay have a great sense of humor and an awesome attitude and I can’t really tell how many times a day I laugh when I’m in the office.

And you know what?
They didn’t even have to force this intern to write that last part. It’s actually extremely true.

Now will you please excuse me, I need to fetch coffee and match it to Pantone #411 as spec’ed by our art director…

Hej Marie och välkommen till Stokefire!

Hi, I’m Marie and I’m Stokefire’s newest intern!

During the upcoming months the Stokefire crew will have me as a part of their team, an opportunity I’m very excited about. From the very first moment I visited Stokefire’s website I got the sense that this place was something else, and after meeting Chief Creative Tate Linden and Lead Designer Lindsay Benson Garrett in person I can assure you I’m in good hands.

So who’s the person behind this post? Well, I’m born and raised in the homeland of IKEA – Sweden – where I’m currently enrolled at Örebro University (I challenge you to pronounce the first part of that name). I’m about to earn my Bachelor’s Degree in Media and Communication, but with one semester left in Sweden I got the opportunity to go abroad and be a student of a one-year long PR & Journalism certificate program at Northern Virginia Community College – something I couldn’t resist. The second semester you’ll do an internship as a part of the program, and I knew pretty early that I wanted to be within the field of marketing and branding.

The reason?

It’s fascinating and interesting how branding and marketing impregnates today’s society in all different kind of ways and how important it is, regardless if it’s about branding and market your business or simply yourself. (And by the way, since English isn’t my first language I’m not flawless when it comes to writing and choosing words in English, but I hope my point will shine through anyway).

Being an Intern at Stokefire means I’m going to get more hands-on experience within the field in which I later on wish to have a career within. But it also means I’m going to be able to work really close with Tate and Lindsay and hopefully earn more knowledge in how to think, how to act and how to approach different types of challenges you might face in the process as a brand strategist.

Also, since I’m a social media freak, I’ve been given permission to contribute to Stokefire’s social media accounts, and I will do my very best to have even more interesting material posted for those who follow us (if you don’t do already, you should!).

Oh, and also, we don’t have ice bears walking our streets in Sweden. Just to point that out. And please, come by the office if you want to hear the real pronunciation of the weird round letter with the two dots above which can be seen above. I’ll be more than happy to talk to you.

/Marie



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