Category: Photography

It’s not every day you find your photo in the centerfold…

Washington Flyer covers the best of Washington D.C. and the Capital Region, including entertainment, food, recreation, nightlife, hotels, and travel. These magazines are distributed through the Washington D.C. airports so you can have some reading material on your next flight to Hawaii. (Please take us with you?)

Next time you fly out of Reagan National, check out the September/October 2014 issue which includes a story about the arts scene in the D.C. area. The intro page and centerfold of the magazine features a photo our art director, Lindsay Benson Garrett, took of Gin Dance Company.

Awards and Offenses

I’ve just been notified that we won the 2013 Platinum MarCom Award for a poster I designed to promote our summer open house. If you missed the roof-top shindig, you missed a good time, but don’t worry we didn’t drink all the booze and we’ll be hosting more events in the future on our penthouse deck.

When I showed the first draft, Tate asked why I had chosen that stock image. I calmly took a sip from my extra large coffee, and then (maybe not so calmly) told him it was in fact not stock, and that I had spent eight long hours hand-gluing over 1,000 matches with rubber cement that had been allowed to air dry to just the right texture so that the matchsticks would stand upright perfectly and I still had cramps in my right hand from holding them while they dried and then I took pictures myself, thank you very much.

And then I took a breath.

Really, I just didn’t know whether to be flattered or insulted when my photography was accused of being stock. Tate says, “Probably both, just to be safe.”

Anyhow, I took offense because traditionally your brand is best represented by you, not an image you found online that may or may not pass for you. And you’re not (for instance) the wide grinning girl that represents the bank, the dentist, the printer, the lawyer, and everyone else in town. Stock photography has a time and a place where it can be used, but when given the choice, one should always opt for original images.

Images collected from http://overexposedmodel.tumblr.com/

If your customers see that same stock photo on a different website or poster, you are basically tying your own brand to a completely unrelated company, even if you’re an optometrist and they sell super detox smoothies, adult diapers, or are found guilty of collapsing the US economy.

Graphics are usually meant to get noticed. By using original imagery you have the opportunity to show what you’re really about and establish trust with your clients. People are good at sniffing out stock photography and if you use it exclusively it becomes evident very quickly that you’re hiding your true identity.

Why would you want to do that, unless you’re trying to pretend you’re something you’re not?

Don’t be a scammer. Be real. Use your own artwork.

A Quick Peek Through The Lens

In recent years we’ve been taking on more photography-heavy projects, including ads for the concrete industry, editorial photographs, and now… dance.

 

This was snapped by our own Lindsay Garrett a few weeks back. She knows a thing or two about photography. And dance… and it shows.

Next blog will have something to do with brands or ads… I promise. Unless she takes more kickass photos. Which she might.

Ten things I wish I knew about food photography before I started

Our new designer (Lindsay Garrett) recently finished up a food photography project on behalf of one of our newest clients – Meals On Wheels. We asked her to share a few tips with our fans and followers – and with her fellow employees. Today she kindly obliges us.

Welcome Lindsay – the blog is yours!

Thanks and hello to everyone!

So you’ve decided to upgrade your Instagram shots of food and explore food photography more in depth? Perhaps you’ve decided your blog requires more mouth-watering photos to better represent the amazing dishes you share with readers. Or maybe you just want to document the incredible beauty of food and the memories, flavors, and stories that accompany it.

I’ve shot thousands of photos of food and had my work published in two cookbooks, including Made With Love, the Meals On Wheels Family Cookbook. Food photography is challenging and rewarding, but usually quite tasty. Below are the top ten things I figured out the hard way, but now you can be ten steps ahead. Go forth and be brilliant.

  1. Use the sun. Your best tool for food photography is a big, bright window. It’s better to have indirect sunlight to avoid casting harsh shadows, an easy way to diffuse the light is to tape up white paper. Daylight makes it easy to produce softly lit, naturally color balanced photos.
  2. Backlight. If your food is primarily backlit, the delicious textures that you are aiming to portray show up delightfully. The subject is likely to flatten out and lose detail when lit from the front. Don’t be tempted to use your flash, use reflectors or side lighting if you need more light.
  3. Undercook your food. Meat looks juicier, vegetables retain more water, shape, and color, and grains look fuller. You can fully cook breads and cakes though, those need to be done. You can use a broiler or blow torch to selectively brown food to give the crisp look we love to savor.
  4. Smaller plates mean bigger food. Size does matter. Smaller plates will make your food look bigger, providing the benefit that you don’t have to work with as much. Generous looking portions are the way to go! I’ve been known to give food a boost by putting folded paper towels under it or an upside down mug in a bowl of stew.
  5. Tell a story. Your photo will be more engaging if the viewer can imagine where they’d be if they could eat that delicious peach cobbler. Food is a central part of our life, we associate memories with it and break bread with loved ones around the table together. Connect to your audience by showing them not just the delicious food, but the great time they could have consuming it.
  6. Get creative. While deciding what story your photos will tell, your may find you need to add props to enhance it. I have created story lines by concocting beer out of apple cider vinegar and dish detergent bubbles and sprinkled crumbs around half eaten cookies next to a glass of milk and a coloring project. I have even seen food stylists whip up fresh delicious whipped cream to dollop over a wad of newspaper stuffed in a mug to emulate hot chocolate.
    The important part is that these creative concoctions were never the focus of the shot, they were always background elements that added interest.
  7. Oil works wonders. Everything looks sexier when oiled up: like green beans, chicken breasts, blueberries, even carrots. Oil gives you a sheen that allows you more time to take the photo. It also lends the feeling of fresh cooked, fresh washed, or just moist and delicious.
  8. Crop tightly. This applies to most photography. Make sure you frame your shot with care. Getting close to your subject provides more texture, detail, and eliminates distractions such as unrelated backgrounds or tablecloths.
  9. Use a tripod whenever possible. This ensures that your photo is crisp and clean. I was taught to go so far as to use a timer or remote to prevent any bump when the finger releases the shutter. Of course that teacher also told me to hold my breath during the 30 second exposure while I was standing 5 feet away.
  10. Don’t be afraid to change your angles. We have a tendency to photograph food from the 45 degree angle we are about to eat it from. Sometimes you want to get on the same level to show the flaky layers of a pastry or from above to show to beautiful designs on a cake. I usually start off on a tripod and then having captures the shots I need, I move around the food, freeing myself to find interesting angles.

In the end it’s all about experimenting for yourself and creating mouthwatering shots. So what are you waiting for? Happy shooting!



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