Tate is our Chief Thingnamer. He's the guy that turned an obsession for developing honest brands and a proclivity for creating enormous analytical spreadsheets into a revolutionary new way of building powerful and genuine names, taglines, and brand messaging. He's developed brands for companies such as ADP, General Electric, Columbia Sussex (owners of The Tropicana), Primark, and emPivot. He's spoken for employees of Accenture, Canon, Deloitte, EMC, Fujitsu, HP, IBM, Kodak, The Washington Post, Xerox, and more than one hundred others. He is frequently quoted and interviewed by national and regional press - including appearances in The New York Times, The Herald Tribune, The Washington Business Journal, The Seattle Post Intelligencer, The Financial Post (Ontario), Star News, and The Times-News. In his career he's been responsible for the launch of more than sixty products and services and for more than a hundred names and taglines. Tate is the spark-plug for Stokefire's creative engine. He may not develop every naming idea, but he ensures each project has ideas that are worthy of the Stokefire brand - and more importantly - our clients.
Turn Ons: Risk-taking. People who wave when you let them merge. Lake Lucerne. Tandem bicycles. Family history.
Turn Offs: Boring stuff. Pears. Castor oil. Repetition. Pears.
Little-Known Fact: He's a classically trained singer.
Dream Job: This one.