30 Second Smile
Challenge: Find a name for a revolutionary new multi-headed electric toothbrush that cuts brushing time by 75%.
Results: Recall of the new product name has greatly increased, helping it to become a force in the infomercial market and on shopping channels.
Trivia: The president of the organization told us that upon hearing the former name - HydraBrush - most people thought it referenced the water used in brushing rather than the intended connotation - the many-headed monster of Herculean fame.
For more information on this project please contact us.