30 Second Smile




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Challenge: Find a name for a revolutionary new multi-headed electric toothbrush that cuts brushing time by 75%.

Scope: Name

Results: Recall of the new product name has greatly increased, helping it to become a force in the infomercial market and on shopping channels.

Trivia: The president of the organization told us that upon hearing the former name - HydraBrush - most people thought it referenced the water used in brushing rather than the intended connotation - the many-headed monster of Herculean fame.

For more information on this project please contact us.