90 Degree Communications




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Challenge: Convey the unique vision and polished approach of an experienced agency PR professional turned entrepreneur.

Scope: Strategy, Name, Tagline, Logo

Results: Shortly after launch the entrepreneur’s company attracted the interest of an international consultancy. He decided to take a senior leadership position within the larger organization.

Trivia: Don’t understand the logo? Ask yourself “What’s missing from the silver degree symbol?” The answer? The right angle. Which, as it happens, is a reference to the best way to look at something. The name also references his unique approach that goes against the grain - another reference to 90 degrees.

For more information on this project please contact us.