AAOE (American Association of Orthopaedic Executives)
Challenge: The American Association of Orthopaedic Executives wanted to reinvigorate their annual meeting and materials so that they were competitive with those offered by larger and more generalized medical organizations having greater funding.
Scope: Strategy, Advertising, Annual Conference Promotion
Results: A difficult economy already had other medical conference attendances down more than 50%, but AAOE’s annual event was down only slightly from the previous year. This despite late-breaking news that almost cancelled the whole event.
Trivia: Less than a week before the conference Vice President Biden impulsively told the country that it was not safe to travel due to public health concerns surrounding Swine flu. Good times!
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