Allbritton Communications (ABC 7)




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Challenge: Develop a web identity for hyper-local news reporting in the DC area.

Scope: Name Consultation

Results: After our consultative sessions the Allbritton executive team developed and selected independently.

Trivia: was initially used as shorthand for “Name To Be Determined” in emails from the executive team at Allbritton. They believed it effectively summed up the role of the new service.

For more information on this project please contact us.