ASTDD (Association of State and Territorial Dental Directors)

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Challenge: Show that ASTDD (The Association of State & Territorial Dental Directors) isn’t a bunch of white-coated medical experts, and that the field of dentistry is still evolving.

Scope: Strategy, Tagline, Logo, Annual Report, Newsletter, Brochure

Results: The logo and tagline combine to provide a living and approachable identity. The brand launched to great acclaim from membership who found it matched the friendly and approachable reality of their profession and industry.

Trivia: No, we did not develop the acronym. Yes, we (and they) know about those three letters middle letters that made you giggle. Also? Purple is the color of dentistry. Now you know.

For more information on this project please contact us.