Barrett Values Centre




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Challenge: Build a brand around Richard Barrett’s values-focused philosophies that could grow bigger than the man himself – without sounding like a law firm.

Scope: Name

Results: Richard Barrett and Associates became Barrett Values Center – And now offers more than fifteen integrated products and services to organizations around the globe.

Trivia: The ‘s’ at the end of values was critical in ensuring that the name didn’t read as competition for a neighborhood dollar store.

For more information on this project please contact us.