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Challenge: Find a name and visual identity that could grow to be as big as the revolutionary idea they represented. The idea? Take 30% of the profits from each insurance policy sold and invest it in the charity of the client’s choosing.
Scope: Name, tagline, logo, identity kit
Results: From our research we’re pretty sure that this was the fastest growing new insurance brokerage in history. One major insurance underwriter called Causeworth's president after the agency had been opened less than five weeks and asked him how he had been able to sell more of their policies than most can sell in five years.
Trivia: Among the many movie stars and athletes lining up to represent Causeworth on behalf of their designated charities was the bad guy from the original Matrix.
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