Coldwell Banker




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Challenge: Develop a sub-brand for a realtor specializing in quickly getting people in or out of homes when dealing with the transfers so common in the DC area.

Scope: Strategy, Tagline, Service Development

Results: How compelling is “Realty for Your Busy Life®”? Well, how many people do you know who think their life isn’t busy? And yet no one anywhere was selling a realty package that focused on their needs until 2006 when this brand was launched.

Trivia: Don’t try this at home. The trademarked tagline is so strong that they’ve had to stay vigilant about tracking down those trying to ‘borrow’ it without permission.

For more information on this project please contact us.