Discovery Communications




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Challenge: Develop a strategic brand for Discovery’s most valuable asset (its digital footage) that drives interest from third-party videographers and producers.

Scope: Brand Strategy, Name, Tagline, Logo, Animation Options, Web Style Guide

Results: Discovery Access

Trivia: While the final identity for the project is “Discovery Access”, there was a third word originally in the name that was removed from the logo and brand just a few weeks before brand launch.

For more information on this project please contact us.