Challenge: Develop a strategic brand for Discovery’s most valuable asset (its digital footage) that drives interest from third-party videographers and producers.
Scope: Brand Strategy, Name, Tagline, Logo, Animation Options, Web Style Guide
Results: Discovery Access
Trivia: While the final identity for the project is “Discovery Access”, there was a third word originally in the name that was removed from the logo and brand just a few weeks before brand launch.
For more information on this project please contact us.