Challenge: Develop a cohesive personality and stand-alone identity for the Restaurant Association of Metropolitan Washington Education Foundation.
Scope: Name, Logo
Results: The Educated Eats brand has enabled the organization to start the conversation without having to explain in detail what they do. The brand launch was praised by the industry and covered in-depth by association publications.
Trivia: The Executive Director of the organization told us that before the organization’s name was changed it was so long and complex that even its acronym required punctuation. Which, in fact, it did.
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