emPivot

Challenge: Help the soon-to-be leading provider of sustainably-oriented video content establish itself in a crowded field of green-this and tree-that competition.
Scope: Name, Tagline
Results: emPivot is entering its fifth year of business and has become the top video source in their industry.
Trivia: The original tagline (View Green from Every Angle) helped to tell the founders’ story about their desire to empower visitors to change their perspective.
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