Entertainment Publications




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Challenge: Identify a new product name for the newest custom fundraising concept in Entertainment Publishing’s $6.5 billion product line.

Scope: Name Evaluation and Consultation

Results: There was heavy client interest in having an “EXTREME” brand concept, though these names did not perform well in our FAINTS analysis. Today the concept is marketed both under their proposed EXTREME name and also directly under the Entertainment brand as their “Custom Coupon Book.”

Trivia: At the time we undertook the project there was no such thing as Groupon or LivingSocial.

For more information on this project please contact us.