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Challenge: Convey the journey from pencil sketch to personalized execution for an interior design firm with a relatively common name.

Scope: Logo

Results: The sketched dotted ā€œdā€ logo in combination with a polished presentation of the full name gave the owner exactly what she wanted.

Trivia: The color green used here was pulled straight from a recent iDesign project. We suggested updating the chosen color annually to keep the brand fresh and represent her evolving brand ā€“ building a visual history of her work.

For more information on this project please contact us.