Le Merigot




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Challenge: Create a genuine top-end boutique hotel experience – in a small town in Indiana.

Scope: Strategy, Name

Results: As part of a larger downtown branding project we borrowed the name of our client’s sister hotel in Santa Monica, California, saving significantly on design and marketing execution with an already successful brand.

Trivia: One of the alternate brands we considered for this project was rejected during the late stages of research when we found it happened to be the name of a general who deposed and killed a standing international Prime Minister, then declared martial law and assumed the presidency.

For more information on this project please contact us.