NASA Federal Credit Union

 

 

 

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Challenge: Help NASA Federal begin transitioning away from their Space Shuttle focused identity as they prepare for a larger rebranding effort.

Scope: Product Names, Tagline, Marketing Materials, Invitations, Radio and Television Commercial Scripts, In-store Signage, Newsletter Design

Results: Client-led testing showed the campaigns we developed to be highly effective. Our strategic analysis and naming expertise served as the foundation for NASA Federal’s new line of checking products.

Trivia: An aspirational tagline we developed for them was launched briefly, but was pulled when market testing revealed that some questioned whether a bank could really be that good.

For more information on this project please contact us.