NASA Federal Credit Union
Challenge: Help NASA Federal begin transitioning away from their Space Shuttle focused identity as they prepare for a larger rebranding effort.
Scope: Product Names, Tagline, Marketing Materials, Invitations, Radio and Television Commercial Scripts, In-store Signage, Newsletter Design
Results: Client-led testing showed the campaigns we developed to be highly effective. Our strategic analysis and naming expertise served as the foundation for NASA Federal’s new line of checking products.
Trivia: An aspirational tagline we developed for them was launched briefly, but was pulled when market testing revealed that some questioned whether a bank could really be that good.
For more information on this project please contact us.