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Challenge: Convey the business growth and information propagation enabled by a social media and cooperative working tool launching world-wide.

Scope: Name

Results: Open Text Bloom launched in 2009 just as Google Wave was announced, and in its various iterations has earned a reputation as a solid platform for enterprise social media.

Trivia: Talk about complexities… the name had to be cleared for legal availability and local connotation across more than 80 countries.

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