The Portland Cement Association: Pothole Season Campaign

The Brand  |  2010 Paving Campaign  |  2011 Pothole Season

 

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Challenge: Get people in a major metropolitan area to care about the poor condition of the region's roads.

Scope: Billboards and Bus Shelters

Results: How about the proposal and approval of an extra $1million in pothole repairs within the first week of the campaign. Also - concrete's message and asphalt durability issues were the talk of NBC TV News, and covered by newspapers, financial blogs, and were even analyzed by the region's top science museum.

Trivia: Did you know that concrete is nearly impervious to potholes? Now you do.

For more information on this project please contact us.

View our live mark-up on the Concrete Logo