Challenge: Help an established clinical skin-care line connect with women bypassed by the existing medical messaging of the current brand.
Scope: Strategy, Tagline
Results: “Whatever You Do, Do It Beautiful.” The campaign helped Therapon reach beyond their network of medical clinics to provide a direct-to-consumer outlet for their non-clinical lines.
Trivia: Therapon skin care products were originally developed solely as enhancements to plastic and reconstructive surgery. Demand for their products outside of that market was driven by word of mouth from the patients who used them.
For more information on this project please contact us.