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Challenge: Make the Automated Meter Reading Association attractive and relevant to the CEOs and other executives of the public and private utility membership.

Scope: Name

Results: The new name - Utilimetrics - and the design provided by the very capable Bates Creative Group has helped the organization become the recognized leader in representing utility technology around the globe.

Trivia: One of the client’s measurements of success was to envision the name as the subject of an academic course of study.

For more information on this project please contact us.