Veterans in Business
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Challenge: Convey the smooth transition from battlefield to boardroom that the conference promotes and enables.
Scope: Logo, Signage, Print
Results: The briefcase medal has become an iconic symbol in Northern Virginia and DC - the conference staff can’t keep the logo lapel pins in stock, and the conference has grown exponentially since adopting the brand.
Trivia: The Veterans Administration has repeatedly inquired about whether they could utilize the trademarked logo in their own materials and programs.
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