Tag: "advertising"

Happenings in Advertising, Branding, and Design

1. Happy Birthday To Bill Bernbach last week! He would have been 100 on August 13th. The famous adman is well known for advertisements such as, VW Think Small 1959, VW Lemon 1962, Levys Indian 1967, and the Burlington Sock Dance 1970. View the tribute here, and check out more ads of his. (via Creative Review)

2. Montreal Impact, the latest expansion team of Major League Soccer, got a new crest! It’s always a great thing to see how logos are presented, and this one takes the cake. What are your thoughts on the update? (via Brand New)

3. What does tide have against tomboys? Could this new creation from P&G cause a larger controversy? View the Ad Here, and send us your thoughts! (via AdWeek)

4. Beer Billboard Casts Long Shadow Newcastle ad and its 3,000 bottle caps come alive at night. A very creative and clever take on a billboard, this one should be the one to beat. Check out the billboard, and the making of videos. (via AdWeek)

5. Tropicana’s Premium Premium not premium enough – Lets hope this isn’t another repeat episode of when Tropicana tried to rebrand a few years ago.  Check out the Images here. What do you think they could do to be more “premium?” (via thebrandgymblog)

6. If you’re a fan of AC/DC, you probably should look into getting some of this: More Elastic Branding: AC/DC Wine Has Arrived (via BrandCultureTalk)

7. For all of us, and for the entire U.S.A - I Will on September 11, Deutsch LA and MyGoodDeed partnered together to lead a non-profit organization that will pay tribute to all those who faced tragedy on September 11, 2011 through the “I Will” campaign. (via The Inspiration Room)

8. Axe (Lynx) set a world record with their recent advertisement – The most people in one shower. The trick? 152 gorgeous women and one guy – showering with Axe (Lynx) body wash of course. Watch the ad here. (via Creative Criminals)

9. Petco Unleashes Unhealthy Logo: A new logo refresh, including a new tagline, unveiled by Petco caused a bit of a stir. The big question: What about the unhealthy pets? (via Brand New)

10. Nike celebrates 40 years of the swoosh. Its amazing how a low budget logo, created by a student at the time helped to mold one of the biggest sporting goods companies in the world. Both Logo Design Love and Imprint have featured the celebration today.

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Happenings in Advertising, Branding, and Design

Are you making these typical branding mistakes? “Common branding mistakes” (Via Bond)

What do you think of Budweiser’s brand refresh? We say it’s clean, simple, modern,  and very different then the old time scroll approach. “Budweiser Rocks the Bowtie” (via Brand New)

Why don’t you take a ride on the imagination roller coaster. “Syfy House of Imagination”  (via Behanced)

Will you be shopping at Target from now on? “The Spot: Target’s Short Stories” (via Ad Week)

Well Cheer rebranded, again. Do you think they got it this time? “Three Cheers for the Laundry Detergent”  (via Brand New)
Looks like the era of rampant optimism we predicted and confirmed was alive in 2009 has ended.

 

 

happenings in advertising, branding and design

Are You A Victim Of Phantom Vibration Syndrome? (via Fast Company)

Red Lobster rebrands: Lobster-schmobster….right? (via Brand New)

Did you watch the ultimate New Old Spice Guy Face-off? (via The Inspiration Room)

We have judged these Oliver Sacks books by their cover…and the verdict is VERY good! What do you think of these designs? (via HOW Design)

MuchForgotten Logo: MuchMusic, often referred to as the MTV of Canada, introduced a new identity (via Brand New)

Why do YOU follow brands online? (via Turquoise Branding)

Who would you join up with to win the war? – beautiful social media propaganda posters by Aaron Wood… (via Design Milk)

The London Tube Map, Redesigned For A Multiscreen World: ‎”According to research by NYU professor Zhan Gao, 30% of travelers choose the wrong route on the current London Tube map, which has twice as many transit lines and is just as likely to be squinted at on a smartphone as gazed at on a wall. Is it time for an update?” Isn’t this true for most big cities? How many of you in D.C. have had a hard time figuring out your route via smartphone? Nearly impossible, no? (via rt Strategy)

LivingSocial Taxi: LivingSocial deals were promoted recently in London through surprise offers made in a London taxi. (via The Inspiration Room)

Pert Plus. Now with Bestiality!

Posted by:
Tate Linden

In one of the more bizarre moves I’ve seen (outside of the freaky stuff done by Crispin Porter) lately is a new campaign for Pert Plus that attempts to sell shampoo by making us think of probing grizzly bear anuses and smelling pug breath. Seriously.

Why won’t this work? I’ll bypass the obvious fact that most men don’t like the idea of getting up close and personal with animals and suggest that we look to the brand assets for a reason.

First, there’s the name, “Pert Plus”. Though the dictionary suggests the word is jaunty, saucy, or vivacious, I’d argue that most culturally astute Americans are likely to think it’s a diminutive term. Which may be why dictionary examples use the word in context like, “a pert little hat.”  Pert Plus seems like it starts with an inherent aww-shucks cuteness, not the style-conscious alpha-male imagery of the new campaign.

Then there’s the packaging. A spring-green curvy (spineless?) container.

Either the package is meant to suggest guys with potbellies and scoliosis or it’s about womanly curves.  I know perception is dependent on our experience, but this is a shape that seems at home in the “feminine products” aisle. (My experience as a married man makes me quite familiar with that particular aisle.)

Okay, TMI. Let’s move on… to the logo. Who writes”P” like this?

Whomever it is, I’m pretty sure it’s not someone most would strongly associate with the virility the campaign seems to convey. I just can’t rationalize the disconnect between what the ads are saying and what the brand elements show. The identity can’t be in alignment because it’s saying two different things.

The only thing I can think of as justification is that the ads are meant to drive the men to request the shampoo and then when the stereotypical wife or girlfriend goes to the store she’ll perhaps find herself strangely attracted to the one feminine bottle amongst all the rigidly masculine ones at the store.

Maybe you have better insight than I do. What’s your thinking? Do we men secretly desire to associate with grizzlies and pugs? Do we want to be associated with a brand that suggests all we need is to be “In. Out. Done.”?  I dunno…

In an ad series that talks about grizzly proctological exams I’m not sure that’s an image I want in my head.

 

Happenings in advertising, branding and design

The Murdoch hacking scandal enfolds as agencies are monitoring the meltdown. (via Ad Week)

The Winnipeg Jets were purchased by True North Sports & Entertainment with the full intent of bring the team to Canada, where they own the MTS Centre in downtown Winnipeg. And they got a new identity to go with it. (via Brand New)

Mashable shows us the history of advertising on YouTube: see how the site has evolved since its founding in 2005. (via Mashable)

Watch out, Netflix. Walmart is now streaming Vudu video on demand on walmart.com (via Tech Crunch)

New identity for the National Museum of Australia (NMA)…an improvement to the previous logo? Yes. But Armin over at Brand New has a point about the “women laughing with salad photographyAnd yes, you want to go there! (via Brand New)

The most uncool ad ever made featuring Amy Winehouse (via Ad Week)

This TopGear Magazine print ad warns people to not be on social media networks while driving. Simple tagline to go along with it: “Paul Johnson just checked in @ the bottom of the river Thames. Driving and social media just don’t mix.” (via Creative Criminals)

Absolut Blank: this campaign “blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages.” (via Creative Criminals)

Curious about the open source movement?  (via Noupe)

Top 10 Beer Commercials: Mmmh, beer! The One Club’s Top 10 beer commercials from past 15 years of One Show- top spot went to: Big Ad for Carlton Draugh (via The Inspiration Room)

Julia Roberts, Christy Turlington Ads: Wait, you mean that models in make-up ads are photoshopped? No. Way! (via Ad Week)

Happenings in advertising, branding and design

 

Amazon launched Kindle Textbook Rental (via Tech Crunch)

Have you heard the “Amazing Harry Potter Song“? (via Ad Week)

This Pantone campaign for Renfe, the railway company owned by the Spanish government, won a Silver Press Lion at Cannes 2011. (via The Inspiration Room)

Awesome Rube Goldberg inspired photography machine video. The real question is how long it took to actually create this video… (via The Inspiration Room)

Stephan Zirwes‘ aerial photography shows the real beauty of scale, pattern, grids, colour, texture and drama. (via Form Fifty Five)

Google growing like a weed indeed: “Hitwise Estimates Google+ Got 1.8 Million Visits Last Week And Grew 283 Percent”  (via Tech Crunch)

SavePaste, the collapsible toothpaste – never waste another drop of toothpaste. (via Fast Co. Design)

The All Day Everyday Project: ‎”Never stop learning.” Great personal project by German designer Hannes Beer featuring lots of great typography and inspiring quotes. (via How Design)

Apparently Brand New got a few calls this week of people wanting things back, like the “Internet, it wants its Hexagons Back” and apparently “Herb Lubalin called also and he wants his Typography Back” (via Brand New)

Gastrovet: Angry birds are now invading the world of advertising too… (via Ads of the World)

Apple Does Away With the MacBook (via Mashable)

Twitter TownHall ”Reveals That GOP ‘Debates’ Require No More Than 140 Characters”  (via Fast Company)

Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)  (via Ad Week)

Leeds-based Thompson Brand Partners has created a new identity for the UK’s National Railway Museum, the largest rail museum in the world (via Creative Review)

 

Happenings in advertising, branding and design

Finding The Common Link: Commonred Wants To Take The Awkward Out Of Networking (via TechCrunch)

Why Silicon Valley Can’t Sell Or, why luring big brands to platforms is its next big problem (via AdWeek)

Listen Up, Morons. Kenny Powers Is Now the CEO of K-Swiss (via AdWeek)

Levis new campaign: Go Forth in Berlin, includes street murals, a screen printing workshop, and a limited edition newspaper. (via The Inspiration Room)

Splashy Museum:  The National Maritime Museum (NMN) in Greenwich, England, one of the largest museums in the world on this theme and one of the most popular attractions in the UK, unveils a new brand. (via Brand New)

Supradyn for Challenged Eyes: “Without energy everything feels harder.” Campaign for Supradyn vitamin tablets won Silver Press Lion @ Cannes Int. Festival of Creativity. (via The Inspiration Room)

Bitmaps are so 2011: the internets were abuzz with mixed reviews about the new TechCrunch logo. How do you all feel about the new bitmap-inspired logo? (via Brand New)

SunSmart Cancer Council Western Australia: Clever interactive advertising giving out free 30+ sunscreen – “Cutting your sun exposure is easier than cutting out a skin cancer.” (via Ads of the World)

Dear Netflix, no thanks. (via make the logo bigger)

Breath Bird: New Twitter Client Lets Handicapped Users Tweet With Their Breath (via TechCrunch)

Mighty Artline Alters The Everyday: campaign for Mighty Artline: “Out of awareness comes change. The campaign is there to provoke thought, and show how a few strokes of the right Artline pen can lead to powerful expression, and ultimately change. Philosophical and deep indeed. The owls are not what they seem.” (via The Inspiration Room)

Simplicity wins yet again: Great campaign for Pasaka Cinema Theater. (via Ads of the World)

Happenings in advertising, branding and design

Due to power woes, ‘Super Cool Biz,’ a campaign launched by the Ministry of Environment in Japan, requires office buildings to reduce energy consumption by at least 15%.  (via Matador Network)

Like It or Unfriend It: there you have it, what America’s FB wall would have looked like on her birthday… (via NY Times)

Nice, simple logo for Royalty speed-shop by Greg Cuellar. (via Designspiration)

Attack of the Red Gradient: EDP (Energias de Portugal), the largest electricity and energy company in Portugal, unveiled a new identity designed by Sagmeister Inc. (via Brand New)

Apple Obtains U.S. Trademark For ’280′. Wait, What? (via Techcrunch)

Twitter founder Biz leaves Twitter for secret new project (via Matador Network)

Mekanism put four “friends” in a camper and sent them on a road trip through the US with nothing but a gas card and new Samsung SH100 digital cameras. (via AdPulp)

A guerrilla campaign that proves that even traditional advertising can go “viral”. To celebrate a “baby boom” of animals, the Zoo placed removable animal stickers on posters across the city. Anyone could remove the stickers of baby giraffes, penguins, parrots and other animals, and place them elsewhere. (via Adverblog)

VW uses beam-splitting techniques which at first glance may look fake, but the making-of video exposes just how real they are. (via AdWeek)

Artsy Animated GIFs Show Beer-Making Process: Dogfish Head teamed up with “cinemagraph”-makers Jamie Beck and Kevin Burg to document the process of creating their new gluten-free brew. (via Fast Co.Design)

Tassimo Brews Brand New Blend: Agreed, a definite improvement over their previous logo…Tassimo’s new look was designed by Turner Duckworth. (via Brand New)

Happenings in advertising, branding and design

Graphic labels to appear on all tobacco products, so people are asking: “Where are the graphic warning labels for junk food?” (via Make the logo better)

Time to Gogo? Gogo, an inflight Wi-Fi hotspot service, offered by Aircell releases official new logo (via Brand New)

Branding Is About Creating Patterns, Not Repeating Messages: Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message. (via Fast Co. Design)

New commercial for Carl’s Jr.: If machines can’t eat it, machines shouldn’t make it (via AdWeek)

Cannes 2011: Final Winners and Post-Festival Thoughts: Wieden + Kennedy Amsterdam picks up Film Grand Prix for Write The Future spot for Nike. (via Creative Review)

Shortmail: trying to fix our email woes with Shortmail.com, a service the Baltimore-based company considers the Twitter of email. (via Fast Company)

Happy 4th Anniversary, iPhone: Four years ago, Apple released the original iPhone. (via Mashable)

Nokia N8 Contest: J.W. Griffiths wins the Nokia Shorts 2011 Competition for Splitscreen: A Love Story! (via AdWeek)

Lego – Imagine. This is how you truly integrate your ad INTO its’ environment  (via Ads of the World)

Google turns fire on Facebook (again) with ad-friendly Google+: According to Google engineering V-P Vic Gundotra current online sharing (ie Facebook) is “awkward” and “broken” and Google aims to “fix it.” (via More About Advertising)

AT&T “The Last Text”, a road safety advertising campaign, wins a Silver Integrated Lion at Cannes International Festival of Creativity 2011. (via The Inspiration Room)

New Greenpeace campaign - Volkswagen The Dark Side: ”Volkswagen opposes key European laws that we need if we’re going to save our planet from climate change. All is not lost. We feel the good in Volkswagen.” (via I believe in Advertising)

Justin Timberlake to take a “major role” in the new direction of Myspace after he emerged as one of those behind deal for the ailing social network. (via PSFK)

President @BarackObama to hold first @TownHall on @Twitter next week (via Tech Crunch)

Colorful Insurance: FBTO, one of the largest insurance companies in the Netherlands, introduces new identity designed by Amsterdam-based VBAT and a new online and offline campaign created by agencies Qi and ONLY. (via Brand New)

All Good Bananas: Listen To Your Conscience: All Good Fair-trade bananas uses new audio-spotlight device to simulate voice of conscience  (via I believe in Advertising)

 

Happenings in advertising, branding and design

Tok&Stok – the little business card that could: To allude to their easy to assemble furniture, the brand launched the business card that converts into a little chair. (via Ads of the World)

Facebook Launches First Agency-Designed Ad Unit With Allstate, Hallmark – Unit Designed to Be a Conversation-Starting Question. (via Ad Age)

Genius use of white space in this Citroen C-Zero ad: 100% Electric (via I believe in Advertising)

Diesel Makes Facebook Look Like Excel, so You Can Slack Off at Work  (via Ad Week)

The Van Gogh museum in Amsterdam introduces a new, clean identity designed by Amsterdam-based Koeweiden Postma. (via Brand New)

The results are out for the 2011 Cannes PR Lions, honoring the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations and their publics. (via The Inspiration Room)

Lytro: The $50M Tech That May Change Photography Forever (via Fast Company)

Facebook’s Journey From Founding to IPO- the company’s journey from dorm room to Silicon Valley (via Mashable)

Did you know? Bioplastics are an environmentally friendly alternative to regular plastics ?Well, Cereplast, a California-based company that designs and manufactures proprietary starch-based, sustainable plastics thought they needed a logo…so they held a contest…this is what happened! (via Brand New)

Presidential Car Wash – Rhett & Link bum-rush IFC with the world’s most horrible rap (via Ad Week)

Target: Kaleidoscopic Fashion Spectacular – who else could pull of a  fashion show using all 18 stories of the hotel’s windows providing a 20-minute light, sound and dance spectacle (via Ads of the World)

Here is some food for thought: Every day we get up and go through the motions. The usual, the grind, the routine. Do we need to spend more time actually “seeing” the world around us? (via How Design. Parse)

Nice simple idea – Want to get people to use the public garbage cans, instead of just littering the streets? Some cities introduces hefty fines and tell the police to “do something about it.” Other cities, like the City of Lucern (Switzerland), encourages you to have fun. (via Baekdal)

Chicago’s Digital Kitchen Earns Design Grand Prix for Digitizing Hotel Interior (via Ad Week)

 



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