We don’t spend much time pulling together entries for stuff like ADDYs and OBIEs. As a small shop we just don’t have the manpower, and most award programs don’t seem to factor in the impact of the work on the business or industry. We’ve been humbled on more than one occasion (and not in a good way) by having a campaign that earned tens of millions of dollars for our client pushed aside as the award-giving panel instead honored creative use of props and 3D techniques that resulted in… pretty much nothing as far as we could tell.
Heck, our most significant awards have come from client-submitted entries. At this point we’ve pretty much given up submitting our own stuff.
So it was a bit of a surprise when a heavy box arrived via FedEx from Canada yesterday.
Inside was an ornately wrapped 4×6… chunk of engineered wood. Affixed to the front of the unquestionably cool and creatively presented log is a colorfully inscribed explanation:
PEER RECOGNITION AWARD
for your outstanding contribution
to construction marketing
The inscription went on to list our firm’s name and our work for the Portland Cement Association as the recipient of the award.
This was already pretty cool, but since we couldn’t remember applying for the award we were thankful that a letter was also provided. Here’s the text:
OBJECT: Construction Marketing Peer Recognition Award
We feel the remarkable branding work your agency has done for the Portland Cement Association – think harder. concrete. – has gone well beyond the scope of a simple client assignment.
The brilliant concept, extensive work on the typography and flawless execution show exceptional creativity. The brand’s “making of” video shows that an extraordinary amount of effort and commitment was required to turn what may seem at first like a simple signature into truly exceptional work.
In recognition of your outstanding contribution to the field of Construction Marketing, I am pleased to award you with the very first Peer Recognition Award. May your work inspire other agencies and designers to search for innovation as you have.
It feels genuine, heartfelt, and more meaningful than any award we or our clients have ever received for our work. While we’re not humbled by it, we are unquestionably honored. And we’re pleased that we produced something that not only worked for our clients, but got some talented folks up North motivated enough to compellingly tell us that they appreciate and recognize good work.
Thanks to Phil and team for making this holiday season a bit more special for us. What a great way to wrap up the year!
The next time anyone from Domicile Experts is in the DC area the first pint is on us. Seriously.