It isn’t really branding or naming, but interesting nonetheless.
Tyson’s Corner (a large mall in the DC metro area) has a great play area for kids from about 18 months to perhaps 4 years. All sorts of parents and children come here when the weather turns to have safe fun in a contained area and mix and mingle with others needing a similar environment. I’m pretty sure I’ve been here four or five times with my wife and son when nothing else was available.
So… we really do like it.
However, among the various things they have to climb on and jump off of are four big padded blocks, which from various sides read “PLAY” or “READ”
…or when viewed from the large picture window that separates the play area from the mall itself…
“LEER”

Yep. Leer. As in “to look sideways or obliquely, now especially with sexual desire or malicious intent.”
So anyone that walks by the window and peeks in at the children frolicking feels (subconsciously?) like a pervert.
Actually… maybe that’s not a playground fail. Perhaps it’s a privacy win? As it was I felt pretty guilty taking an iPhone shot that quite obviously didn’t have my own child in it.
How does something like this happen? How can a playground maker not have a quality control process that would pick up something as obvious as this?