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I've often found it ironic that oil companies such as Shell and Exxon spend so much money communicating how clean and environmentally friendly they are - but aren't willing to spend the minimum wage salary it would take to get someone to keep their bathrooms clean. This seems to me to be a failure not of the brand, but of buy-in. Independent owners would keep their facilities clean if the parent company actually valued cleanliness, but
they don't reward their stations for this. With no incentive to invest in labor to fix the issue it just stays unfixed - and in glaring conflict with the parent brand efforts. Sure, the slogans and marketing sound good, but they didn't back up the branding efforts by ensuring that the brand would be accepted top-to-bottom.
So, I suppose it shouldn't have come as a surprise to me that as I drove past the local gas station I came across this scene:  Is it just me, or does this sign say to everyone that the station management just doesn't care? Regardless, you can be damned sure that I'm not going to be driving through their wash any time soon with my roof rack on... Or even in my own car. Maybe not even in a rental. Touchfree? Right. "Free touches (with a bat)" is more like it. Edit: In case you can't see the picture well enough, it appears that the first "c" from the sign is about to fall off. Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925 |
