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August 8, 2006 | Tate Linden
Web 2.0 is here. We're not quite sure what it is, but it has something to do with trendiness, MySpace, company names that have been shortened and end in "r", and an unshakeable belief that maybe there was something to that whole internet bubble of the late 1990s. Add in a shine-effect logo and you're set.

Rather than give you a history of how we came to a time when everyone was trying to be different in exactly the same way, we'll just give you a short-cut to making yourself like everyone else.

Step on over to
this site, enter a little bit of information (remember to end your company name with the "r") and get ready for the investors to pour in. Or at least lots of traffic. Or... as much traffic as all the other Web 2.0 companies are getting.

Seriously though, that "r" ending is the "e-" or "i-" prefix of a few years ago - or perhaps the ".com" of the new age. In a year or two (if not now) it will look extremely dated. Carbon dated, even.

Tatr Lindr Principal Consultr Stokefr Consulting 703-778-9925r