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August 18, 2006 | Tate Linden

Yep, it is about time we got one. We've gotten some rather odd requests for links and think it is time to clarify.

First... our name is not "Strokefire"

and asking us to link to your naughty website won't work regardless of what you call us. I do not want to even think about what a blog called "Stroked Brands" would be about...

And second, we do not actively look for people to link with us, though we greatly appreciate any links from blogs, companies, and institutions involved in branding, naming, marketing, PR, advertising, and the like. We also enjoy the ones from folks who just find a cool post and want to share it (Thanks Bored Athenians!)

Here's the deal. We probably won't link to you from our blogroll if you don't cover a topic that would be useful to (both of) our regular readers. We're nice and all, but if we blogrolled everyone that posts a story about how stupid (or incredible) "Wii" is we'd burn out the world's trackballs trying to get to the bottom of the page. Say something interesting and link to a story on our site and we may return the favor with an edit or comment directing traffic back to you from within the story.

As for the blogroll... We scan the nets looking for information sources, and when we find one we put it on the list. If you're already on the list we'd of course love to have a return link, but we aren't going to ask you for it. If you like us you'll link us... or at least that's our hope.

If you provide commentary or guidance in one of the areas that we cover and you aren't on the list then send us a note or post a comment in a related article on our site. We're pretty good about adding sources that obviously contribute to our reader experience.

We must admit that we enjoy being asked for reciprocal links from valid sources far more than we like being asked to add someone to our blogroll without the return favor. But since we can't promise that we'll always return a link we won't require that you link to us before the request.

Last - if you're on the blogroll already and you don't have a link to us... you're welcome to put one on. Or you're also welcome to tell us to drop our link. Or you can just remain status quo. You're there because we like you - and even if you tell us to pound sand we'll still be in the state of liking you whilst pounding our sand.

So - to sum up:

Want a link? Make sure your site or post is relevant and then ask for a link! We'd appreciate a reciprocal, but it isn't required. We sometimes reciprocate when we see an incoming link - so you might not even need to ask.

Want us to drop one of our existing links to you? Just ask.

Tate Linden
Principal Consultant
Stokefire Consulting Group
703-778-9925