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I wasn't aware of it previously, but I just learned that the company that owns POM also owns Fiji Water. Upon taking over Fiji they developed a new tagline: "Untouched by human hands. Until you drink it." To me this is a brave and bold move. I don't think the tagline would make it by a focus group
(they'd say it was marketing to OCD and germophobic types) but it does talk about nature without mentioning nature.
I say "bravo." More slogans that find new ways of saying things - and maybe even bring a smile to our faces... that's good stuff. Tate Linden |
