Scene: We're presenting to a client's management team about the importance of living out the promise of a brand name. A group listens attentively as I personally impart pearls of wisdom meant to impart the gravity of accepting the mantle of a new brand...

Tate: (Paraphrased) So just calling yourselves by your new name isn't enough. Much like having a football team named "The Unbeatables" wouldn't actually make them unbeatable, your new name doesn't automatically convey the qualities of the word to you, your team, your brand, or your company. You must make the effort to fulfill the promise of your name. You must be an active ambassador for your brand. No... check that... you must be a Brandassador(tm).

End Scene

Somehow I figured that my unconscious was smart enough to avoid this level of cheesiness. Or that perhaps I would have noticed - even while asleep - that putting "brand" and "ass" right next to each other doesn't reflect well on either word. Maybe that's why Google doesn't have a gazillion hits for it. Or (until now) even one.

Anyone out there ever had an idea that sounded incredible while slumbering that didn't quite have the intended effect when awake?

Note: I still may use this little gem of a title in my lectures. It does have a nice story to it, and helps to prove a point (there's a reason why we don't do stuff when we're asleep.) I will not, however, be renaming our firm to "Stokefire Brandassadors" any time soon.

Sweet Dreams! (And apologies to Dr. Webb for stepping on her first post today with such an innane post of my own.)

Tate Linden
Principal Brandassador
Stokefire Consulting Group
703-778-9925