Leo Laport, "Podcaster Of The Year", presumably wishes his new title was "Netcaster Of The Year".

Hotel Istana rebooks rebrands itself to fly business class.

Banks spend less on advertising this year as BB&T doubles it's media spending– a buck to the market trend, but what's with BB&T's new 20 million dollar branding effort: "There's Opportunity Here?" Is it worth the money?

Mirror Mirror on the wall, who's the most excited of them all? Mirror Mirror Imagination Group that's who (key the theme music!) The world's only beauty and lifestyle futurist agency implements new Brand Excitement division (in addition to their Crystal Ball Trend Surveillance & Navigation Tours). We like the concept, but wonder about the implementation...

Can astrology be used to name a store? We call Bullfish on it. What do you think?

Staying with the profane theme: EFMARK-Bantek dropped the F-bomb and went for "The Value of One" a.k.a. Pendum, Inc. Sounds almost Pen-smart...