We will be out doing some research for our blog (as well as relaxing) the next few days. We'll be back in on Tuesday to blog back in. Until then here are some stories we found in the branding world today.

Shaw Enough: Shaw Communications re-brands its subsidiary companies and changes Cancom Tracking to Shaw Tracking. Why? Find out why the Shaw brand is on course to drive this new commercial vehicle communications business with this strategic brand alignment.

Whirlpool Canada gives Maytag a welcome home. Where has that iconic repairman been?

Babies "R" Us looking to grow into SUPERSTORE with their sibling, Toys "R" Us. Look at the steps that got them up and sprinting ahead.

JC Penney throws a few cents in to increase their refined brand assortment by adding Liz Claiborne's, Liz & Co. women's fashion line, and CONCEPTS by Claiborne men's line.